OLGA TARAN fondatrice et éditrice en chef du magazine Hello Monaco : présentation.
Founder and editor in chief of Hello Monaco, thanks for her interview about Prodij during the boho wedding festival of Monaco.
We are grateful for her interview about our work as professional dj during the boho wedding festival in Monaco, so that here is an extract from her magazine to know more about this talented professional journalist with experience on Russian television and in marketing with a financial company on Wall Street.
The link to see the whole text is just below at the end of this page.
Please welcome HelloMonaco and Olga Taran!
HelloMonaco is a news and leisure website in Monaco, launched a few years ago, in English and Russian languages. To learn more about her plans, we met the owner of this popular project, Olga Taran. Olga is a professional journalist with experience on Russian television and in marketing with a financial company on Wall Street.
Olga, how did you come up with the idea of creating HelloMonaco?
To begin with, I’d been living in Monaco for the last few years. I noticed that there are several magazines and newspapers presenting Monaco in one way or another. However, there was no online resource that would present the daily life of the Principality, share its key economic, social and cultural events on a day-to-day basis.
There are some monthly, but mostly quarterly editions. They cannot therefore be the information resource every Monegasque person starts and finishes their day with. HelloMonaco has filled this niche. Our website is designed in such a way that the reader gets direct access to all the resources, whether news, analytical data, entertainment or just useful information. We offer a specially designed website, a mobile application, an e-mail subscription, Facebook, Twitter and Instagram.
How do you ensure the novelty and relevance of your information?
We have built good friendly relations with the official institutions of Monaco. We thus receive our information first-hand. We are one of the few media presences officially registered in Monaco. Being a local resident myself, I am, so to speak, at the very epicentre of events and in direct contact with my readers. It is much easier for me to understand the demands and requirements of our audience. After all, I am a typical representative of this not very typical audience.
Why isn’t it typical?
Let’s be honest. The Principality of Monaco is a unique place on earth. Not everyone can afford to live here. Not everyone will be welcome in this country. People who have achieved success in many different areas live here. Not only businessmen and financial people, but also athletes, artists, scientists, statesmen and famous art personalities are Monaco residents. These are all people of different nationalities and religions, with a different cultural heritage and traditions. They all live in this small territory of 2 square kilometres. The concentration of interesting people in the Principality is amazing! Moreover, this is a monarchy that imposes certain business practices and rules of residence. They are to be known and respected!
What is unique about the website?
We are striving to keep it at the highest professional level. The information part or “content”, its quality and presentation, are all very important to me as an editor and journalist. Much attention is therefore paid to the choice of topics and methods of presenting information: news, reports, interviews, market reviews, financial ratings, analytical materials, event announcements, essays on historical topics and journalistic insights.
What can you say about your audience?
HelloMonaco is designed for quite wealthy readers. 50% of our audience consists of Monaco and Côte d’Azur residents. The rest are those who regularly visit this place – businessmen and tourists from Europe, Russia, and Ukraine. As soon as we launched our English version, our audience became significantly bolstered by English-speaking subscribers from the UK, the Netherlands, Scandinavian countries, Belgium, Germany and even the United States. We are a young website that is experiencing a period of rapid growth. We have big plans and much remains to be done! If you want your company, product or service to be known in Monaco, our portal is what you need.
One year ago , first issue of HelloMonaco magazine was released. Let’s just say that the concept of this magazine is unique, a complete novelty on the Cote d’Azur.
Tell us about another project which you are launched recently – Monaco Words of Wisdom?
As I said , Monaco is a unique place in the world. But in the wider public’s mind, the names Monaco and Monte-Carlo remain synonymous with casinos, Formula One, luxury yachts, Grace Kelly and offshore tax havens.
All this matters, of course, but it’s residents of the Principality who truly make this place unique.These are the movie stars and artists, outstanding sportsmen, businessmen, entrepreneurs,scientists, philanthropists and art collectors.
They are different nationalities with a different personality and outlook on life. They literally live side by side. We may well say that Monaco is probably the prototype of a state of the future where multi – cultural people live and create together. We also will talk with eminent guests of the Principality who visit Monaco with concerts and tours or come here on vacation.
Our new project “HelloMonaco: MWW” will introduce you to the residents of the Principality who have achieved a lot in life and definitely have something to share with this world. They are invaluable resource, vital to our mission of building a library of human wisdom, the focus of which will be on the answers to those questions which are life changing. We are all ponder these eternal and pressing questions about the purpose of life, success, well – being, money and more.
The framework of our interviews is very simple: 1 question – 1 answer – 60 seconds. Our goal is to make the MWW library easy to access and browse. That’s why we’ve contained our answers into bite-sized videos. So no matter where or how busy you are, it’s easy for you to get your daily dose of philosophy and perspective.
The most interesting interview we publish in the HelloMonaco Magazine.
You are also a representative of the “Change One Life” Charity Foundation in Monaco. What does it stand for?
“Change One Life” (www.changeonelife.ru) was founded 5 years ago in Russia and has also been operating in Ukraine for the last 2 years. What is our mission? We create short video profiles for children who live in orphanages. To this date, we have made 39,000 videos, and 13,000 children have found a family with our help.
I am sure that helping children find a family will resonate in the hearts of Monaco residents. It cannot be otherwise! There are so many people who are not indifferent and caring parents who are well aware that a child must live in a family, not in an orphanage. I understand that not everyone can adopt a child, but helping one find his or her way home, anyone can do that.
Just help us film a video about him and then share his story with all your friends, through your social networks. That’s how thousands of happy parents learned of the existence of our video database.
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